Business news may be best known for its financial analysis, but there is more to business than that. Companies use it as a research tool and a marketing tool. They can also use it as a social media tool by providing a link to their site on the company Facebook page or via a tweet.
The newest buzz in town is the use of DOOH (direct-of-home) advertising to reach consumers. As marketers become more tech savvy and consumers get suckered into online shopping, startups are looking to speak to these digitally inclined millennials by way of small scale marketing. For example, Target is leveraging its small size to stay nimble.
The Wall Street Journal is a major player in the business journalism space. In its centennial year, the Journal has a storied history. Some of the best business news coverage of the day is delivered by this iconic publication. Its latest iteration features a sleek user interface and state-of-the-art multimedia capabilities.
Besides its flagship website, TheStreet is an app aficionado can access via iPhone and Android. With this app, users can track their stocks, monitor real-time market news, and check out the most talked about companies of the day. Additionally, the app offers the latest headlines from CNBC, Bloomberg, The Wall Street Journal and more. Users can even watch live Fox Business Network broadcasts.
Other ad-supported mobile applications worthy of a mention include the CNBC Breaking Business News and Fox Business. While the aforementioned apps are all exemplary, the CNBC app offers an impressive suite of features. This includes a news feed with breaking news alerts and a mobile version of CNBC’s popular Real-Time News feature. If you don’t have a smartphone, the CNBC app is available on desktop, as well. Despite its high cost, the app is a worthwhile investment for any budding entrepreneur or stock trader.